Bespoke Couture

Bespoke (pronounced bee-SPOHK) is a term all fashion-forward, stylish men should be familiar with. In fashion terms, it can be considered the male counterpart to haute couture, or high fashion, for women.

Bespoke is a term for tailored clothing made at a customer’s request and exactly to that person’s specification. Bespoke is custom made clothing at it’s finest, the ultimate in luxury. It pays the utmost attention to the all-important style aspects of:

• fit
• silhouette
• construction

Bespoke clothing is created without a pre-existing pattern, as opposed to made to measure, which alters a standard issue pattern to the customer, or ready-to-wear, which is off-the-rack.”Bespoke” comes from the word bespeak, meaning to order or request. The history of bespoke is rooted in Savile Row, where a customer would chose a length of material, that was then said to have “been spoken for”. The material chosen would be for that customer specifically. So when a tailor makes clothes from scratch according to an individuals personal requirements, it is called “bespoke”. “Couture” (pronounced koo-TOOR) simply refers to fashion or clothing.

The best that there is in menswear, bespoke is also the most expensive and most sought after. It represents service, craftsmanship, and fit using the finest fabrics available.