Umbro Drops Kim Jones Apparel

 

The brand ‘Umbro by Kim Jones‘ is dropping apparel, choosing to focus on footwear and accessories, according to DNR.The brand is a collaboration between Umbro International and designer Kim Jones. The brand has built a cult following in the luxury streetwear market in it’s nine seasons of existence. It has allowed the soccer brand to branch out and gain new consumers with the fashionable audience.

By dropping the apparel, the brand can focus on UBKJ footwear which has been a solid performer.

For spring 2008 the footwear line will “offer 22 styles that fuse iconic athletic looks with directional street flavor.”

Umbro Squashes Kim Jones Apparel [DNR]