Jordan x Levi’s Collaboration 23/501

Collaborations are the hottest trend in fashion at the moment and today we report on yet another one.

Jordan, a division of Nike Inc., and jeansmaker Levi Strauss & Co. have announced a joint project to create a limited collection with a pair of co-branded jeans, Air Jordan Retro 1 sneakers and a t-shirt, to be sold as a set reports DNR.

The collection titled “23/501″ is for men only and will arrive in stores starting March 1, 2008 with a run of 2,323 kits. “23″ is for Michael Jordan’s jersey number and “501″ for the classic denim staple from Levi’s.

With a $395 price tag, the collection is for serious streetwear fans who the Jordan brand has typically courted in the past.

The collection should appeal to many streetwear buffs for its attention to quality and detail. The jeans use Levi’s raw selvedge with Jordan’s iconic elephant print as a liner. Features include Jordan’s “Jumpman” embroidery, six gold rings on the inside fly and a leather sneaker guard at the bottom hem to protect sneakers from raw denim bleeding. Now t hat’s what we call attention to detail.

The kicks feature Levi’s detailing such as denim and the red tab logo. The limited edition run will be individually numbered and beautifully packaged.

The 23/501 collection will be sold at high-end streetwear and sneaker shops, specialty chains and select Levi’s and NikeTown stores.

Scott Collins, GMM of Downtown Locker Room, tells DNR, “The execution on this and the attention to detail are tremendous….Each item can stand on its own or be worn together. But out of every 10 that are sold, nine are never going to get worn. It’s a brilliant collectible.”

Look for this to be snatched up quickly.

Levi’s and Jordan Brand Link Up [DNR]