Haute Concept

ARMREVOLUTION has announced the launch of their new e-commerce site.

ARMREVOLUTION is a new movement that aims to herald in radical change in men’s luxury accessories. The company has elevated cufflink design and function, to the level of watches and cars, which go through constant innovation.

Through a fusion of architectural design, luxury and accessories the company has created a product it calls “arm architecture” with cufflinks that incorporate innovative closure systems. The new site will allow a wider array of consumers to purchase the companies products which were previously available in NY and London by appointment only.

The company has introduced it’s Perpetual Series Collection, consisting of six unique patent pending designs made of Japanese steel created out of a London based design firm. Each pair comes in magnetic acrylic packaging including leather carrying cases.

The company is striving to push the limits of product and service experience. Each product is individually numbered and entitles the purchaser to be member, thus receiving access to exclusive members-only gatherings. This changes the consumer experience allowing them to be taken care of through the purchase of the product and well after as a member.

Anthony Hayword, founder and Chairman, states in a press release, “The brief to our London design team was to completely rethink the way that a French cuff shirt is attached at the wrist and I’m very proud of what they came up with. Our goal from the start was for our designs to be so innovative that we would be able to patent them….Innovation is key to every aspect of ARMREVOLUTION-through our products, packaging, events and customers service we aim to be different.”

Prices ranging from $695 to $750.

ARMREVOLUTION [website]