Haute Concept

In this weeks edition of Critical Shopper Mike Albo visits the Hickey store in SoHo.

Hickey can be compared to a younger, rebellious youth of the legendary American brand Hickey Freeman.

Hickey Freeman is the brand your father and grandfather are probably familiar with. Hickey is an offshoot made for a younger, hipper client.

Think classic pieces with little shocking twists. For instance, marijuana leaves printed across shirts, shorts and ties, or, the spelling of the brand with a lower case ‘h’ instead of proper capital. You know, that sort of thing.

Mike Albo visits the store and gives a favorable review of the clothing but he’s a bit wary of the prices which tend toward the spoiled, bratty client type.

Owning a few of Hickey’s more tamer pieces, we can definitely say the pieces are extremely pleasing and powerful to a wardrobe.

The Bratty and the Beautiful [NYT]