TOM FORD BEGINS TWO YEAR PARTNERSHIP WITH HARRODS

Tom Ford continues his march toward global domination with the signing of an exclusive two year deal with Harrods.

The designer’s menswear collection went on sale at Harrods in London last week reports DNR.

The partnership also includes plans for a shop-in-shop to open in late spring as key items are already moving well. According to a report in this week’s DNR, “key selling points in the collection include the working cuffs on jackets, side-fastening trousers and fabric selection. Shirts are all sold unfinished and tailored to customer requirements; belt loops on trousers are optional. Meanwhile the high-quality fabric on the three-piece pinstripe wool suit has impressed consumers.”

The partnership with Harrods follows the opening of Tom Ford’s Madison Avenue boutique in Manhattan last year.

In a statement released to DNR, Domenico DeSole, chairman of Tom Ford International, said, “We are excited to be launching the collection exclusively in the U.K. with Harrods….With a clearly defined distribution plan in place and a discerning eye on quality, service and design, we are poised to establish the first true luxury brand of the 21st century.”

A 10,000 square foot store in Milan is to follow.

Tom Ford Label Takes Off at Harrods [DNR]