NXT GLOWING PERSONAL CARE PRODUCTS
March 12, 2008
NXT (pronouced “next”) is a new line of shaving gels aimed at younger men. Started by Jamie Leventhal the line features unique packaging that lights up from the bottom, thus allowing suspended air bubbles to glow.
Aimed at 18 to 24 year olds, the line will hit Target, Wal-Mart, CVS, Duane Reade, Winn-Dixie and Fred Meyer stores this month, along with the brand’s other products: after-shave and face wash.
The New York Times reports, “Each NXT light is powered by two or three AAA batteries, and a rolling switch turns off the contraption when it’s upside down or sideways. The light will flash for about a year, so the product is shipped upside-down from its plant in China in boxes that say “This Side Up” in five languages.”
The product has a novelty attraction and should do well for the target consumer.
A Package That Lights Up the Shelf [NYT]
Can You give me more insight on the company and do have a catalog?
I love the product and now use it everyday but I have one question how good is it for you and what does it do to prevent aging or bad skin. In other words what’s does it do for your skin… Also how do I get in touch with Jamie Leventhal?
Wow. How extremely wastefull….We now have batteries for our PACKAGES. How sad.