Haute Concept

Designer John Varvatos has opened a boutique at 315 Bowery, the legendary location of CBGB.

Varatos says that he kept some of the original CBGB fixtures such as the club’s walls, “punched-in holes, cracked paint and all”, as well as the ventilation system along with graffiti and band stickers.

“I really wanted this space to be a very cultural space, and by that I mean I want anybody to be able to walk in off the street and really sense the history that was here,” said Varvatos to MTV. He added that the entire basement was flooded with raw sewage when he moved in. “I wanted you to walk into the space and think it’s not a commercial space and feel like it’s about music, that it’s about art, that it’s about rock and roll. We wanted to marry history, rock and roll and fashion. What we’ve created is a unique environment and a unique cultural space.”

MTV has a video discussing the store.