THE ODD COUPLE: BARNEYS AND TARGET HEART EACH OTHER

So as the collaborations continue (will this gravy train ever run dry?) the newest coupling is Barneys and target. Some call it an odd pairing.

“The teaming of Target Corp. and Barneys New York has to be one of the oddest pairings in recent fashion history. The mass market purveyor of everything from diapers and lightbulbs to blenders and dog food will introduce its eco-friendly Rogan for Target’s Go International line at Barneys’ Madison Avenue flagship on Friday until Sunday, and then at Barneys’ Los Angeles store from May 16 to 18. Barneys will limit purchases to three pieces. The line will only be in stock for five days and, after that, shoppers will have to wait for the collection’s debut at Target as part of its Go International line.”

Some may think of this pairing as odd, but we think it fits the whole high/low sartorial philosophy quite well. Target’s cheap-chic style draws bargain conscious customers and customers that buy designer but will also mix in Tar-jay’s trendy collabos.

Barneys Loves Target: Retaling’s Odd Couple Takes Marketing Leap [WWD]